One of the things we’re proudest of at The River Group is the number of young people we have trained, nurtured and watched grow into outstanding content marketers. Last night saw official recognition of this when we won the prestigious PPA New Talent Award for New Consumer Specialist/Customer Journalist of the Year.
The prize went to Fiona Ward in recognition of her brilliant work on PRO Hair & Beauty, the magazine for Sally trade card holders. The judges paid tribute to her editorial creativity, hard work and knowledge of the market – which the team at PRO Hair & Beauty have encouraged and developed via its unique mix of on-trend, aspirational and authority-led editorial.
PRO Hair & Beauty magazine is published by The River Group for Sally, the distributor of professional hair and beauty products. Sally is a global company that, since 1964, has grown from one small store in New Orleans into the world’s largest distributor of professional hair and beauty products. Sally has over 4,000 stores worldwide, 260 of which are in the UK and Ireland, and it is through these outlets that PRO Hair & Beauty is positioned. PRO Hair & Beauty is the top-selling magazine in its sector, clearly positioning Sally as an industry authority in the professional hair and beauty industry. In addition, the magazine is proven to have a positive impact upon footfall and product sales, as measured by higher basket spend.
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The River Group is a London-based multi-platform content marketing agency.
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