River appoint Bauer Media’s Claire Irvin as Editorial Content Director


Claire Irvin, Bauer Media’s Editor-in-Chief has joined River Publishing as Editorial Content Director

One of the UK’s most successful magazine editors, Claire has joined River from Bauer Media where she has worked as Editor in Chief heading up the digital reinvention of its market leading parenting portfolio. She has also been Editor of SHE, Sugar and ELLEGirl, Editor-at-Large of Grazia, Acting Editor of Company, and editorial consultant for women’s glossies such as Red and InStyle.

In her new role, Claire works across River’s portfolio of clients including Superdrug, Honda, Weight Watchers, and Holland & Barrett. The role is responsible for editorial rigour, quality, innovation and creativity across all content channels including mobile and video.

Nicola Murphy, River’s CEO said “We are delighted to welcome Claire to River. She brings with her a fantastic pedigree and a wealth of experience that will prove invaluable to our clients and the wider team as we continue to develop our business in 2015 and beyond.”

Claire said “I’m really excited to be joining River at this dynamic time for both the agency and for the content marketing industry. As the world wakes up to the impact of expertly crafted content I’m looking forward to combining my experience in creating award-winning magazines and game-changing omni-channel consumer engagement with a deep understanding of what brands need from both.”

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