The River Group Celebrates Its 26th Year

The River Group

The River Group is proud to celebrate its 26th year. Based in London’s Marble Arch, the Group started in 1994 to become the UK’s largest independent content agency in the UK. Founded by CEO Nicola Murphy, River produces industry-leading campaigns for 26 international brands, operates in 18 international markets and employs 104 staff. Nicola comments […]

Healthy For Men Wins “Best Branded Content Podcast” at the Publisher Podcast Awards

Healthy For Men Podcast

River Sounds, part of the River Group Content Marketing Agency, scored its first major award yesterday (4 March) at the Publisher Podcast Awards in London. The Healthy For Men podumentary series, produced for Holland & Barrett, was named Best Branded Content Podcast – beating incredibly tough and varied competition from across the publishing industry. It […]

WW/Walk magazine pack partnership helps support reader goals

The October 2019 issue of WW (Weight Watchers) magazine will be bagged with a FREE copy of Walkmagazine. Providing quick and easy solutions to getting back into a routine at home – after the free and easy summer holidays – the October issue of WW offers readers a reminder of their goals, a renewed commitment to their fitness, and […]

What is the problem with influencer marketing and is blockchain a way to fix it?

Influencer Marketing and Blockchain

Social media has given people the opportunity to express themselves like never before. Those who make it ‘big’ on a platform are targeted by brands of all sizes looking for influencers to help spread their marketing messages. In 2017, 86% of marketers used influencer marketing and 92% felt it was an effective strategy according to […]

Going Beyond the Engagement Rate Percentage: Sentiment Analysis


As marketers, we continuously benchmark ourselves against our competitors and our own efforts year-on-year. We do this from a quantitative and qualitative basis, but there is something many companies fail to do – actually look beyond the engagement rates. Is your content generating positive, neutral or negative conversations? This brings me on to sentiment analysis. […]

River’s Rising Stars attend the British Media Awards

Laura and Mollie - River Group Staff

The British Media Awards took place last night, with two of the River team being shortlisted for the prestigious Rising Star award. Both Mollie, Junior Beauty Writer for Superdrug, and Lauren, Editor of The Perfume Shop blog, Scents, were nominated, and while neither were awarded the final prize, both River and the nominees are extremely […]

From intern to editor

Tom Rowley

An internship is about so much more than administration and cups of tea, as the editor of Healthy For Men, Tom Rowley’s, first-hand experience can tell you.

River’s Rising Stars Shortlisted for Four PPA Awards

River knows talent when we see it – and our commitment to recruiting and developing the best raw talent in the industry has been recognized with an impressive four shortlisted nominations for the prestigious PPA Rising Stars Awards 2016.

Opportunities & Threats: Customer Publishing

We are all publishers now with the onslaught of social media channels taking over our lives. And therein lies the rub for customer publishing and the brands we craft content for: how to get eyeball time with consumers who have literally hundreds of content engagement opportunities thrust at them every day.

The River Group wins magazine contract for Princess Cruises (UK)

Following a competitive pitch The River Group has been engaged by award-winning Princess Cruises (Carnival Corporation & PLC) to deliver their premium travel magazine Journey.

River has developed a new approach for Journey magazine, which will become a key element in the Princess Cruises marketing strategy. The magazine promises to:

Highlight Princess Cruises as destination experts through credible, relevant travel content designed to showcase its network of more than 330 ports of call worldwide.
Reflect the premium experience of travelling with Princess Cruises and foster a community
of past and new passengers.
Complement the Princess Cruises Come Back New proposition by inspiring cruise passengers to discover something new.

River’s Claire Irvin appointed Chair of BSME

The British Society of Magazine Editors has announced that its 2016 Chair is Claire Irvin, Editorial Content Director at River.

The British Society of Magazine Editors is the only society exclusively for print and digital brand editors and their teams in the UK. Its strapline is: ‘Get connected. Get inspired. Get on.’ Its role is to support, represent and inform editors of all disciplines. It acts as a forum for editors to meet and exchange ideas, via industry functions, events and social gatherings. Events in 2015 included breakfasts with Joanna Coles, Editor-in-Chief of US Cosmopolitan, Glenda Bailey MBE, Editor-in-Chief of US Harper’s Bazaar, and Luke Lewis, Editor-in-Chief of Buzzfeed, as well as a forum on indie magazines and other networking events.

Jackie Garford promoted to position of Managing Director

River is delighted to announce that Jackie Garford, Group Publishing Director and River Board member since March 2014, has been promoted to the position of Managing Director.

Jackie has been with River for nearly 10 years, joining in 2006 as Group Account Director for The Sunday Times Travel Magazine. In that time, she has taken responsibility for a number of titles and accounts and has been instrumental in River’s growth. Jackie holds operational responsibility for running both the publishing and advertising sides of the business.

The Changing Role of the Consumer Magazine Editor

‘Editors nowadays have to produce more content, across more platforms, but with less resource. They have to be both commercial and creative, to continue taking full responsibility, whilst ceding total control. It’s pressured, writes Claire Irvin, but still a privilege.

A day in the life of Sophie Adams, Advertising Manager

Having come from consumer titles across various different markets, it’s great to be doing something slightly different but still in the same industry. By that, I mean still being involved with the advertising in magazines yet working for a content marketing agency and not just a publishing house. My days are varied and can differ greatly but what I love is being involved with our clients business and also working with my advertising clients and creating some great ideas and relationships that result in some great pieces of activity.

A day in the life of Lucy Morris

Before working at River, I spent 10 years climbing the ladder, on some of the UK’s biggest glossy fashion and lifestyle magazines, and I am now at a point in my career when all that knowledge, training and the contacts made along the way are really coming together!