River Group editor nominated for BSME award

Lauren Carbran Editor of the Scents Blog

A River Group editor has been nominated for a prestigious writing award. Lauren Carbran, editor of The Perfume Shop’s SCENTS blog, is shortlisted for best digital writer in the consumer category at the BSME Talent Awards 2019.

The ceremony will recognise the brilliance of often overlooked members of editorial and digital teams, and features a shortlist of some of the industry’s most-recognised brands, agencies and publishers.

‘The BSME is such a prominent and empowering society in the UK,’ Lauren says, ‘and I’m thrilled to be shortlisted for the best digital writer in the consumer category.

‘Last year was incredibly exciting for the SCENTS blog. I grabbed exclusive interviews with Harry Kane and Britney Spears, the blog was ranked sixth in the UK on Feedspot.com (the highest-ranking retail blog), and I was shortlisted for a British Media Award.

‘This nomination is the highlight of my year so far!’

The River Group’s Editorial Director, Helen Johnston, says, ‘We’re so proud that all of Lauren’s hard work is being recognised at an industry level. The SCENTS blog is packed with content The Perfume Shop’s readers love – and that’s all down to Lauren’s keen editorial eye.’

It’s the second award nomination in only a week for The River Group. The Healthy For Men podcast, produced by The River Group for Holland & Barrett, is up for Best Branded Podcast at the British Podcast Awards 2019.

The content marketing agency, based in Marble Arch, is also celebrating its 25th anniversary as it continues to produce industry-leading campaigns for 22 brands, including Holland & Barrett, Co-op, Superdrug and WW.

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