Introducing the new Co-op podcast by The River Group

Yasmin Evans Co-op Podcast In It Together

Looking for a new listen as you wind your way back to the office, or simply stretch out in the sun on another balmy British summer’s day? We’ve got just the thing for you: In It Together, the brand new podcast brought to you by our amazing client Co-op, and hosted by charismatic radio presenter Yasmin Evans.  […]


2020 Campaign Publishing Awards

The content marketing agency has received four final shortlists for the prestigious 2020 Campaign Publishing Awards, which rewards the best and most innovative companies and talent in publishing and media. What an award nomination season this is turning out to be! Hot on the heels of The River Group receiving eight shortlists for the prestigious […]


The content marketing agency has received eight nominations for the prestigious 2020 PPA Awards, celebrating the very best talent and team work within today’s publishing industry. The nomination sweep is River’s largest ever in the PPA Awards which are now celebrating its 40th Anniversary. Drum roll please for the outstanding shortlist… River’s DARE team for […]


The Big Issue Foundation

Multi-channel content marketing agency, The River Group, together with its PR and communications agency, Maven, are pleased to announce that they’re working with The Big Issue Foundation to support vital fundraising initiatives. Demand for health, housing, and financial support has been high during Covid-19 lockdown with all of the Big Issue vendors currently having no […]

Content Talks podcast makes the Pod Bible weekly Playlist

Pod Bible

River Sounds eight part content marketing podcast series, Content Talks is on this week’s Pod Bible Weekly list, which can be found on the home screen of the Acast podcast app. Also listed are popular podcasts such as Drunk Women Solving Crimeand TED Talks Daily. Pod Bible is the UK’s first ever publication dedicated to […]

How I Did It Jo Hoare, Editorial Director AS Watson

Jo Hoare

I always knew I wanted to write in some capacity. I just wasn’t sure what or how. A love of books sent me to university to study for a degree in English Literature. A lack of knowledge about what to do next led me to continue onto a Master’s Degree, for which I wrote 20,000 […]

Podcast trends – 5 exciting ways podcasts are evolving


We’re halfway through 2019 and it has already been a huge year for podcasting. Spotify acquired podcast networks Gimlet and Anchor for €300 million. Acast has launched its new product Acast Access, a paywalled content distribution platform, and with the number of celebrities with successful podcasts growing – including Chris Ramsey, Katie Piper and Peter […]

River 25th Anniversary 25 Mile Walk Raises over £5,000 for Charity

River Group staff doing 25 mile walk

On Thursday, 16 May 2019, 18 members of staff took part in a 25-mile sponsored walk around London to celebrate the 25th anniversary of The River Group. They raised money for River’s three chosen charities: Katie Piper Foundation, Demelza Hospice Care for Children and Dogs Trust. As of 16 May, the walk had raised £5,000 […]

River Group editor nominated for BSME award

Lauren Carbran Editor of the Scents Blog

A River Group editor has been nominated for a prestigious writing award. Lauren Carbran, editor of The Perfume Shop’s SCENTS blog, is shortlisted for best digital writer in the consumer category at the BSME Talent Awards 2019. The ceremony will recognise the brilliance of often overlooked members of editorial and digital teams, and features a […]

Should my brand start a podcast?

The River Group’s Digital Manager Andy Greening discusses whether now is the right time for your brand to branch out into the world of podcasting as the format becomes more popular than ever. When I first started working in marketing, the concept of a brand using Facebook or any other social media platform to market […]

Healthy For Men Podcast shortlisted for the Mind Media Awards 2018

Healthy for Men Podcast

The first episode of the Healthy For Men podumentary series has been shortlisted in the best podcast category for the Mind Media Awards 2018. The awards recognise and celebrate the best representations of mental health across media channels.   Male mental health is a crisis of the modern age but is a subject which has […]

River release documentary podcast, taking content marketing to a new level


The team behind Healthy For Men magazine have launched a new podcast documentary series aimed at bringing a whole new raft of health and well-being topics to the curious minds of their readership and beyond. In another innovative step for the London-based content agency, The Healthy For Men Podcast series gives an expert voice in […]

River extends content division with new video production unit

Making health issues with sleep, stress and digestion into an attention-grabbing video on a tight turn-around? No problem. The River Group delivered a series of social videos to support a new subscription service being launched by Holland & Barrett. As part of the company’s expanding content creation service, River’s newly formed video production unit ran […]

How I Did It: Andy Greening

A mix of persistence and a bit of foresight got me where I am today. When I left the University of Hull with a degree in Creative Music Technology, my plan was to be a music studio engineer. But even after doing some high-profile internships at a top music studio in London, I knew I […]

AS Watson editorial team shortlisted for British Media Awards

Lauren and Mollie

It’s celebration time (again) at River as the British Media Awards shortlist is announced with The River Group appearing twice from the AS Watson team, for Superdrug and The Perfume Shop. We are thrilled to announce the following nominees: Mollie Hammond – Junior Beauty Writer, Superdrug Lauren Carbran – Content Editor, The Perfume Shop Both […]

Ground-breaking LGBTQ+ Mini-documentaries for Superdrug from The River Group


Superdrug says it’s time for Beauty Without Bias, starting with a series of ground-breaking mini-documentaries by The River Group exploring health and beauty issues facing the LGBTQ+ community. [metaslider id=”6100″] The five vlog-style mini-docs are fronted by beauty vlogger Salih Cikikcioglu, aka The Eyebrow King, and will drop on the Superdrug Loves YouTube channel in […]

Crack a smile, it’s International Day of Happiness

Happy dog

Here are some cheery stats for International Day of Happiness to put a smile on your face. Ye olde emojis The world’s oldest known smiley-like image recorded in a document was found in a financial record archived in Trenčín, Slovakia. It was drawn in 1635. Ján Ladislaides drew the emoji next to his signature, which […]

The Travel Marketing Awards, shortlists Princess Cruises for Best Direct Mail

Journey magazine

As it celebrates its 10th anniversary, The Travel Marketing Awards reveals its shortlist for the 2017 awards to promote marketing best practice within the travel sector. This year ‘Journey’, Princess Cruises’ customer loyalty magazine has been shortlisted for Best Direct Mail. ‘Journey’ is the flagship communication created by Princess Cruises’ content agency The River Group, […]

Voice Search and Innovation Trends of 2018

voice search - Amazon Alexa

Remember when we all first got Siri on our Apple devices? Users would ask their iPhone 4s, ‘What’s the meaning of life?’ or ‘How much wood could a woodchuck chuck?’ Fast-forward to today and the innovation that is voice recognition has moved on – a lot… Voice recognition 62% of Brits are already using or […]

FIPP and UPM’s 2017 Rising Star winners!

The River Group is proud to announce Ellie-Rose Burham has been crowned one of this year’s FIPP and UPM’s 2017 Rising Star winners. Judges also awarded The River Group for the overall high standard of their entries.

PPA Digital Awards 2017

The River Group continues to flex its digital prowess with the announcement it has been shortlisted in two categories for the prestigious PPA Digital Awards.

The River Group shortlisted for 4 awards at the PPA Awards 2017

The Professional Publishers Association (PPA) has announced the shortlist for its 2017 awards, which celebrate editorial and design excellence, and honour outstanding industry talent. The River Group has yet again been shortlisted for four awards, across three categories.

Content We Love #7 April Fools

April Fools’ Day has always been a great opportunity for publishers and brands to have some fun at the expense of their readers, with Social Media only helping spread the news.

Content we love #5 | Live Video and Social Media

Live video is the latest buzzword in social but, as a concept, if we take into consideration our television viewing habits, it’s far from new. However, unlike television, live streaming is the raw unfiltered alternative which is catching everyone’s attention. In an age of never wanting to miss out, live video is an open invitation to be fully part of the moment alongside the video creators.

Opportunities & Threats: Customer Publishing

In a recent article for InPublishing, the CEO of The River Group, Nicola Murphy, looks at how customer publishing has changed since her previous article for the website in 1997. Reporting on recent developments in technology and how digital has created new opportunities for publishers.

Podcast Formats

There was a time when podcasts essentially just provided a catch-up service for radio but in the last few years this landscape has changed dramatically

The Best Christmas Ads of 2016

With the aid of social media, Christmas adverts are more than just stopgaps between your favourite TV shows; they are pieces of short film which are shared and watched by millions of users, making Christmas adverts in this age bigger than ever.

What is a chatbot?

It might be a term you’ve heard being passed around the internet recently, but in the simplest form…

The River Group wins magazine contract for Holland & Barrett Benelux

The River Group is delighted to announce an extension of their relationship with Holland & Barrett International, to produce the Dutch edition of Healthy magazine. River is known for its international expertise, publishing a 10-language edition of Imagination for Visit Britain as well as the French, German and Swiss editions of Weight Watchers magazine.

River at the BSME Rising Stars Awards 2016

The BSME represents the UK’s top print and digital editors across consumer, B2B and branded content. The Rising Stars Awards celebrates creative talent at every level up to and including deputy editor, and was held in a glamorous ceremony at Andaz London Liverpool Street.

River Lauches The Perfume Shop’s New Blog

The River Group is delighted to announce the launch of The Perfume Shop’s new expert fragrance blog, SCENTS – an inspirational, conversational content hub for people with a passion for perfume.

Day in a life: Group Account Director, Kate Burton

As the Group Account Director for The Co-operative Food and regional retail groups, Kate Burton came to The River Group having previously worked as a Publishing Director at a multichannel publishing agency and as an editor in customer publishing.