River strengthens strategic team with two new directors


The River Group is proud to introduce our new Strategy Director, Allan Moffat, who will commence his position as of Tuesday 25 February 2020. We are also welcoming the return of Non-Exec Editorial Director, Joely Carey, who will commence her position in March.

Allan has worked with UK and International retail businesses, major brands and start-ups. Over the last 20 years, he has enjoyed success in setting and then delivering strategic plans for launching products, growing agencies, and establishing new functions within a variety of businesses. Highlights include integrated marketing work for ASDA, Morrisons, Woolworths (Aus) as well as brand activation for Unilever, Kellogg’s, and Coca-Cola in the major multiples and convenience retailers.

He was also part of the agency team that activated the adidas sponsorship of the London 2012 Olympic Games. This work included partnership activity with several other sponsors (Samsung and the NHS), funding bodies and media organisations. Allan continues to support charities involved in sport as a result of his involvement with the Games. More recently he has helped to launch a low-calorie lager, a water for whisky and developed strategic growth plans for established brands.

Joely Carey is an award-winning editorial director and branded content specialist and will be joining River as Non-Executive Director (Creative & Editorial). Carey worked as River’s Editorial Director for 18 months before leaving London for Yorkshire in 2018. 

Since then she has worked for a number of publishers and content agencies including the award-winning 72Point, The Guardian Labs and The Daily Telegraph’s Spark on creative campaigns for Seiko, English Heritage and Mini amongst others. She has also created content for both LandRover and Oxford University’s SAID Business School. Alongside her editorial work, she now teaches Multimedia & Magazine Journalism for the UK’s leading journalism department at Sheffield University. 

Allan Moffat, new Strategy Director of The River Group, says,

‘I am really looking forward to working with the talented team at River as we continue to grow the business across a number of sectors. Meeting the demand for great content and real customer engagement is where River excels, and there are some exciting times ahead.”

Joely Carey, new Non-Executive Director of The River Group, says,

“I remain incredibly passionate about creativity in publishing across all its platforms, River has undergone both an innovative expansion programme and a commercially savvy business evolution since I last worked with them. I’m looking forward to taking on a strategic role for the company and working alongside Nicki and her talented team,” she said.

Nicola Murphy, The River Group CEO, says, 

Allan and Joely both have a wealth of valuable experience across various brands, sectors and agencies. At River we have aggressive growth plans as we continue to execute our three year buy & build strategy, that has seen us set up two new agencies, Fish Membership Content Agency and Maven Communications in 2019, and I’m excited at the prospect of working with Allan, Joely and the River Board to continue on this growth curve in 2020 and beyond.”

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