Introducing the innovative Content Talks podcast

Content Talks Podcast by The River Group

The River Group is proud to announce the launch of its new podcast, Content Talks. The podcast will launch with an eight-episode series covering the world of content. With subjects ranging from brand halos to returning membership bodies to profit, we give you an insider look into successful content strategies from industry leaders themselves.  The […]

River strengthens strategic team with two new directors

The River Group is proud to introduce our new Strategy Director, Allan Moffat, who will commence his position as of Tuesday 25 February 2020. We are also welcoming the return of Non-Exec Editorial Director, Joely Carey, who will commence her position in March. Allan has worked with UK and International retail businesses, major brands and […]

The River Group retains Superdrug account for the 18th year

Superdrug Dare Model

Multi-channel content marketing agency, The River Group, is pleased to announce its successful retention of the high profile Superdrug account. The announcement sees their ongoing partnership continue into another two years of working together, with the latest scope of work to include the creation of some exciting new content across the largest and most diverse […]

The Healthy For Men podcast, produced by The River Group, is up for two awards.

podcast microphone

The Healthy For Men podcast has been nominated for two awards in just two days: the Best Branded Podcast in The Publisher Podcast Awards and the Best Innovative New Product/Service in the CIM Marketing Excellence Awards 2020. The Healthy For Men podcast offers a creative spin on the traditional podcast format: each episode of the documentary-style […]

How I did it James Waldron, Advertising Manager, Walk

James Waldron

My sales career began with a job that taught me more in seven years than I may learn in the rest of my working life. I studied media at college (2003-2005), which I failed, as that’s what I did in exams in my younger days – big fat FAIL. It’s not for everyone, and it […]

The River Review 2019: Part Two

The River Group

If you caught part one you’ll know that we are celebrating our 25th year in business, and what an incredible year it has been. In this second part of our year in review we delve into the first ever combined DARE and Superdrug Christmas Gift Guide,and take a look at our ever-growing podcast presence with everywoman […]

The River Review 2019: Part One

2019 was an exceptional year for River for a huge number of reasons, client wins, exciting developments with existing clients and brand new launches. Oh and we turned the ripe old age of 25! Our anniversary year brought us the gift of 66 awards and nominations, as our omni-channel content goes from strength to strength. […]

River Wins the Crafts magazine, the Flagship Publication for The Crafts Council

Art piece

We are excited to announce that The River Group has won the contract to publish Crafts magazine, the flagship publication from the Crafts Council. This will be followed by further omnichannel content creation across digital platforms. The remit includes strategy, marketing and brand development for the magazine which has been produced consistently since 1973. Working hand […]



River is excited to announce that The Perfume Shop’s SCENTS blog has been shortlisted for Best Corporate Blog at the Corporate Content Awards 2020!  The Corporate Content Awards is the only awards event to benchmark and reward corporate storytelling and the use of narrative to all corporate audiences, across owned, earned and bought media. River […]


Neon stars

The River Group takes the top spot for the third consecutive year in the company category, along with Healthy For Men Editor, Tom Rowley, who was named one of the FIPP & UPM Rising Star 2019 winners, and Account Manager Emily Maitland, who was Highly Commended. We’re overjoyed that River has continued its tradition of […]

Healthy For Men at the Festival of Marketing

With so much conversation about men’s mental health, masculinity is more topical than ever. It’s an important time for men’s magazines like Healthy For Men as we’ll be helping redefine masculinity for a positive future. Because of this, I was lucky enough to be invited to the Festival of Marketing to talk on a panel […]

River wins the ICAS relaunch of The CA magazine

ICAS has joined forces with The River Group to relaunch its flagship magazine for business professionals. The CA magazine, published by ICAS (The Institute of Chartered Accountants of Scotland) is about to begin a fresh start as plans to redevelop its print and digital offering get underway. Following a competitive tender process, ICAS has appointed […]

The River Group Nominated for five BSME Awards!

The content marketing agency has received five nominations for the prestigious 2019 BSME Awards, celebrating the very best talent within the publishing industry. Jo Hoare, editorial director of AS Watson, is up for Branded Content Editor of the Year for her work on Superdrug’s Dare magazine. She has also been nominated for Launch of the […]


Ellie Hughes, Editorial Director, Healthy Magazine

River’s Ellie Hughes, Editorial Director of Healthy Magazine, tells us about her exciting career, including what led her into the world of health magazines and why she’ll ‘never look back’. After doing a postgraduate diploma in magazine journalism at City University, I freelanced as a features writer and a sub editor, and then got a […]