Blog | 21 November 2018

River’s Ellie Hughes named ‘Editor of the Year’ at the BSME awards

The Holland & Barrett Editorial Director took the top spot in the branded content category at the prestigious awards for her work on Healthy magazine.

Ellie accepting her award (photo credit @bsme_insta)

The River team is celebrating today after Editorial Director Ellie Hughes triumphed at the BSME awards last night by being named ‘Editor of the Year’.
Honouring the absolute best talent in the industry, she fought off tough competition to grab the top spot with the judges praising Ellie by saying that the work she did was “on the nose for the brand, raising the bar and consistently reaching new audiences, driving spend for the brand’s customers”.

Healthy magazine is a health and wellness title now in its 19th year. It is the UK’s number one actively purchased health and wellbeing magazine, with an ABC of 86,224. The title sells in Holland & Barrett stores and on newsstands in all major retailers in the UK. An international version, Dutch Healthy, is also produced for the Netherlands.

River’s Editorial Director Helen Johnston said: “I am absolutely delighted that Ellie’s hard work and expertise has been recognised by the BSME. The award is testament to the top-quality journalism she produces on behalf of our client Holland & Barrett. It is also recognition of the power that print still has to inform and inspire in the growing arena of health and wellness content.”

The night also provided recognition for Healthy For Men Editor Tom Rowley who was nominated in the sport, fitness and health category.

Johnston added: “A mention must also go to our Healthy For Men Editor Tom Rowley who received a nomination at the awards. Despite not being successful this year, we’re confident he will continue to produce the highest quality work that puts him up there with the top names in the industry.”

Caroline Hipperson, Chief Marketing Officer at Holland & Barrett International said of the win:

“We are delighted that Ellie and the team at River have been awarded this accolade in recognition of the branded content work they do for Holland & Barrett. Branded content is key to building customer acquisition and loyalty, and is a powerful tool as we continue to educate, entertain and engage our customers globally.”

River Group Content Limited:
Nikki Reginiano

Holland & Barrett:
Pegasus PR on 01273 712 000

Holland & Barrett is Europe’s largest health and wellness retailer leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870 it is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1,150 stores worldwide (including 800 in the UK and Ireland) as well as a rapidly expanding e-commerce business. Holland & Barrett’s 4,200 Associates are highly trained in nutrition and supplements, able to advise customers on their individual needs.

The River Group is a 24-year-old, full-service content marketing agency based in Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed around a simple consumer/brand value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print, to address hard-nosed marketing objectives for 18 clients including Holland & Barrett, Co-op, Superdrug, BBC Worldwide, Princess Cruises, Cunard and Ramblers. We have 104 staff and work across 18 international markets and billings of £15million.


Nikk Reginiano
Nikk Reginiano
Director of Marketing & Business Development

After starting her career in editorial, Nikki soon realised she best leave the writing to the experts and embarked on a career in marketing after gaining her CIM qualifications. Initially working in education, it was a love for content and publishing that bought her back into the media industry where she has worked in both marketing and publishing roles for the last 5 years. She was also once an extra in a James Bond film but sadly, she was as good at acting as she was writing.

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