How a refreshed content strategy can speak to your customers in new ways

Co-op-food: Peanut butter brownies

Food magazine has long been the home of everyday accessible food inspiration for Co-op customers – whether it’s proving the provenance and quality of the produce or providing little twists on classic recipes that might inspire customers to try something different for a midweek treat. In January 2018, River was tasked with finding a way […]

River Predicts: The future of fitness

Fitness technology

It’s that time of year again. New Year, New You, New Start. Going on a diet, fitness goals and divorce papers. Many of you reading this have resolved that in 2019 that you will get fit, stop smoking and eat more nuts. As ever, many will try, some will succeed, some will fail – and […]

The River Review 2018 – part two

The River Group

As we continue our look back at the River team’s 2018 highlights, we delve into the world of podcast launches for Healthy For Men and getting the chance to interview boxer Muhammad Ali to create a hard-hitting(!) cover feature for Balance magazine. Name: Tom Rowley Job title: Editor Client: Holland & Barrett When we launched […]

How I did it – Nikki Reginiano

Nikki Reginiano

River’s Director of Marketing and Business Development takes us on her journey from wannabe music journalist to marketing professional. In my teens, I had dreams of working for the NME or Melody Maker, so when I had the chance to move away from my sleepy seaside town to the bright lights of London to study […]

The River Review 2018 – part one

As 2018 draws to a close, we’ve asked the team at River to highlight what they loved working on and why. In part one, we take a look at highlights ranging from creating a sensational six-layer rainbow cake as part of Co-op’s social campaign for Pride, through to the launch of DARE magazine on the […]

River wins two awards at the FIPP and UPM’s Rising Stars in Media Awards 2018

Andy Greening picks up awards - The River Group

The River Group takes the top spot for the second time in the company category, along with Digital Manager Andy Greening who was named one of six individual rising stars. We’re delighted that River has been announced as winners of two awards at the FIPP and UPM’s Rising Stars in Media Awards 2018. For the […]

Fish Content Agency launches

The River Group are excited to announce the launch of Fish Content Agency this week, a new company dedicated solely to membership organisations. Fish Content will be based in Peterborough and welcomes Mike Barnes as the new Managing Director. Mike has extensive experience in membership, having worked as a Marketing and Business Development Director for […]

River’s Ellie Hughes named ‘Editor of the Year’ at the BSME awards

Ellie Hughes at the BSME Awards

The Holland & Barrett Editorial Director took the top spot in the branded content category at the prestigious awards for her work on Healthy magazine. The River team is celebrating today after Editorial Director Ellie Hughes triumphed at the BSME awards last night by being named ‘Editor of the Year’. Honouring the absolute best talent […]

River creates stunning fright-night looks for Superdrug’s omnichannel Halloween campaign

Superdrug Halloween Enchanted Mermaid look

This month sees the launch of Superdrug’s Halloween campaign using the stunning looks created by River’s DARE team. The four fright-night makeovers feature in the latest issue of DARE magazine, across Superdrug’s social channels and in store, illustrating how great editorial content can be tailored to work across multiple channels, including print, point of sale […]