How a refreshed content strategy can speak to your customers in new ways
Food magazine has long been the home of everyday accessible food inspiration for Co-op customers – whether it’s proving the provenance and quality of the produce or providing little twists on classic recipes that might inspire customers to try something different for a midweek treat. In January 2018, River was tasked with finding a way […]
River Predicts: The future of fitness
It’s that time of year again. New Year, New You, New Start. Going on a diet, fitness goals and divorce papers. Many of you reading this have resolved that in 2019 that you will get fit, stop smoking and eat more nuts. As ever, many will try, some will succeed, some will fail – and […]
A Wrap Up of 2018 and Top Digital Marketing Trends for 2019
River’s Head of Digital Experience, Pares Tailor, tells us what grabbed his attention in 2018 and what digital trends to look out for this year.
The River Review 2018 – part two
As we continue our look back at the River team’s 2018 highlights, we delve into the world of podcast launches for Healthy For Men and getting the chance to interview boxer Muhammad Ali to create a hard-hitting(!) cover feature for Balance magazine. Name: Tom Rowley Job title: Editor Client: Holland & Barrett When we launched […]
How I did it – Nikki Reginiano
River’s Director of Marketing and Business Development takes us on her journey from wannabe music journalist to marketing professional. In my teens, I had dreams of working for the NME or Melody Maker, so when I had the chance to move away from my sleepy seaside town to the bright lights of London to study […]
The River Review 2018 – part one
As 2018 draws to a close, we’ve asked the team at River to highlight what they loved working on and why. In part one, we take a look at highlights ranging from creating a sensational six-layer rainbow cake as part of Co-op’s social campaign for Pride, through to the launch of DARE magazine on the […]
River wins two awards at the FIPP and UPM’s Rising Stars in Media Awards 2018
The River Group takes the top spot for the second time in the company category, along with Digital Manager Andy Greening who was named one of six individual rising stars. We’re delighted that River has been announced as winners of two awards at the FIPP and UPM’s Rising Stars in Media Awards 2018. For the […]
The River Group extends its partnership with Superdrug, with internal communications work
The River Group is excited to be working on a project with the Internal Communications team at Superdrug, to develop a new content strategy in two of its key business areas. As part of the content strategy, our team will be working collaboratively with the Superdrug team to plan, curate and create effective and engaging […]
Fish Content Agency launches
The River Group are excited to announce the launch of Fish Content Agency this week, a new company dedicated solely to membership organisations. Fish Content will be based in Peterborough and welcomes Mike Barnes as the new Managing Director. Mike has extensive experience in membership, having worked as a Marketing and Business Development Director for […]
River’s Ellie Hughes named ‘Editor of the Year’ at the BSME awards
The Holland & Barrett Editorial Director took the top spot in the branded content category at the prestigious awards for her work on Healthy magazine. The River team is celebrating today after Editorial Director Ellie Hughes triumphed at the BSME awards last night by being named ‘Editor of the Year’. Honouring the absolute best talent […]
River announced as Superdrug’s ‘Agency of the Year’ for a second year running
The DARE team at River are celebrating today having been announced as Superdrug’s ‘Agency of the Year’ at their annual supplier conference for a second year in a row. The event, held at County Hall in London, saw all of the retailer’s agencies come together to celebrate a strong year for the Superdrug business and […]
Double celebration as the Holland & Barrett editorial team is shortlisted twice for the BSME awards
The British Society of Magazine Editors have announced the shortlist for their prestigious awards and the Holland & Barrett editorial team have scooped two nominations. Ellie Hughes, Editorial Director on the Holland & Barrett account and Tom Rowley, Editor of Healthy For Men, have been recognised for their exceptional contributions and have been nominated in […]
River creates stunning fright-night looks for Superdrug’s omnichannel Halloween campaign
This month sees the launch of Superdrug’s Halloween campaign using the stunning looks created by River’s DARE team. The four fright-night makeovers feature in the latest issue of DARE magazine, across Superdrug’s social channels and in store, illustrating how great editorial content can be tailored to work across multiple channels, including print, point of sale […]