Blog | 17 November 2020


Coming to a screen near you! Here at The River Group, we’re excited to announce a brand new addition to our Superdrug content family. Say hello to Superdrug TV! A weekly YouTube show packed full of beauty, health and relationship advice plus top tier celebrities and influencers.

Hosted by TV and radio host Daisy Maskell it’s a fast-paced, magazine style show showcasing the people, products and events of the week. From the newest skincare drops to behind the scenes on celebrity shoots it’s exclusive, exciting and unmissable.

For Superdrug and The River Group 2020 has, against the backdrop of a challenging retail landscape, been their most collaborative yet and one that has seen great results and ROI for the brand. Marking the 18th anniversary of the partnership, 2020 has also been the year that River won Superdrug’s Marketing Agency of the year – awarded for the exceptional response during the Covid crisis which entailed a pivot from print DARE to digital DARE at HOME, re-working of major campaigns including Pride and Halloween and an enhanced programme of social media assets conveying key messaging to customers and also ensuring their followers felt reassured, inspired and entertained. 2020 was also the year that River aided Superdrug in the monumental achievement of reaching one million Instagram followers.

The launch of Superdrug TV is a testament to the talent of our River stars, as well as the growth and development of our agency. As we transition, we couldn’t be more excited to watch the success of this new chapter for Superdrug, as well as the future work we can offer to existing and new clients.

A massive shout-out to Jo Hoare, Sam Turner, Stephanie King, Annie Whitfield, Jade Cooper-Collins, Matt Ford, Allan Moffat, Jackie Garford, Jo Fraser, Andy Greening and the rest of the Superdrug team.

The first episode features a hilarious interview with social media superstar Louise Pentland, a masterclass in video dating from sex and relationships expert Alix Fox and skincare advice from the iconic Nadine Baggott. Check it out now!

Sarah Roberts
Sarah Roberts
Marketing & Business Development Manager

River Group Companies

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