So where does that leave digital magazines? Ultimately, with more choices than before. Since the dawn of the dot-com era, publishers have been looking at…
Claire Irvin, Bauer Media’s Editor-in-Chief is to join River Publishing as Editorial Content Director.
James Mackenzie, App Design Lead at PORTER magazine, talks about jumping from print to digital and never looking back…
As the Group Account Director for The Co-operative Food and regional retail groups, Kate Burton came to The River Group having previously worked as a Publishing Director at a multichannel publishing agency and as an editor in customer publishing.
Printed media simply can’t keep up with the speed and findability of digital; by the time news has been committed to paper, it’s already old. Digital content feeds the consumer demand for immediate information or entertainment at little or no cost to the reader. Without the need for printed press processes, the production time and costs for digital content can be reduced.
Editorial pillars and brand values are the same in every Weight Watchers edition – but there are many differences. No one has longer words than the Germans, so when features are translated they can be up to a third longer. It can cause issues with the cover lines – we can’t have a word on the cover with 20 letters!
2023 will see that change with branded content leading marketing strategy and properly putting consumers at the heart of marketing communications.