Digital hasn’t destroyed the value of every other media, it has in fact fuelled our curiosities to explore more – discovering new artists through a friend’s recommendation on Facebook, back issues of a rediscovered special interest magazine, or an Amazon review that convinced you that this self-help book will change my life.
Content – whether in the form of an offline product like a customer magazine or online content intended to support information search – helps to enforce this position of authority, creating a sweet spot for the retailer and an extension of the customer journey.
Working with structured content is the future of publishing, whether publishing to print or digital mediums
Printed media simply can’t keep up with the speed and findability of digital; by the time news has been committed to paper, it’s already old. Digital content feeds the consumer demand for immediate information or entertainment at little or no cost to the reader. Without the need for printed press processes, the production time and costs for digital content can be reduced.
River today launch an innovative new white paper research publication Rock.Paper.Glass on the future of publishing.
So here’s a prediction. Digital will become the primary consumption channel for mainstream content currently in print form. But print will remain, indeed grow, in the luxury sector and in more indulgent contexts.
Will all content become digital? If future generations are born into a world where the device rather than a book is their first source of content interaction then surely it will come to pass?