The Changing Role of the Consumer Magazine Editor


‘Editors nowadays have to produce more content, across more platforms, but with less resource. They have to be both commercial and creative, to continue taking full responsibility, whilst ceding total control. It’s pressured, writes Claire Irvin, but still a privilege.

At the crux of every editor’s role lie a burning passion, a creative talent and the ability to communicate a single vision to captivate an audience. It has always been thus, and (hopefully) always will.

And yet… what is changing is the ways and means by which each editor communicates this vision. And is expected to do so. With ever-increasing pressures on the resources available, and the returns expected on the bottom line.’

Read the full article on the InPublishing website


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