Blog | 26 November 2015

The Changing Role of the Consumer Magazine Editor

‘Editors nowadays have to produce more content, across more platforms, but with less resource. They have to be both commercial and creative, to continue taking full responsibility, whilst ceding total control. It’s pressured, writes Claire Irvin, but still a privilege.

At the crux of every editor’s role lie a burning passion, a creative talent and the ability to communicate a single vision to captivate an audience. It has always been thus, and (hopefully) always will.

And yet… what is changing is the ways and means by which each editor communicates this vision. And is expected to do so. With ever-increasing pressures on the resources available, and the returns expected on the bottom line.’

Read the full article on the InPublishing website

 

Pares Tailor
Pares Tailor
Head of Digital Content Experience

Pares is a digital native with two decades of experience. He currently heads the digital department at The River Group and an absolute nerd who loves to play with strategy, content, design, and data; @parestailor.

River Group Companies

Fish helps professional, corporate, charity and consumer member organisations to provide effective communications, build revenues and strengthen relationships with members.

River Sounds services companies globally to create and distribute original podcasts to augment their branding and marketing efforts. What are you waiting for?

Maven is a PR & communications agency in London connecting brands & businesses with their target audiences.

If you’re not ready to talk to us just now (sniff) but would like to receive an occasional, entertaining and useful amount of contact from us, please drop us your details. We’ll stay in contact by sending you examples of our work, white papers, and views on the content world at large.

Stay up to date

Please wait...

Thank you!