The Perfume Shop ‘SCENTS’ Blog by The River Group wins Gold at the Corporate Content Awards 2020.


The Perfume Shop’s ‘SCENTS’ blog produced by The River Group wins Gold for Best Corporate Blog at the Corporate Content Awards, following our nomination in December 2019. The winners were announced at a celebratory dinner in London on 13th February 2020. 

The Corporate Content Awards is the only awards event to benchmark and reward corporate storytelling and the use of narrative to all corporate audiences, across owned, earned and bought media.

Editor in Chief of Communicate magazine, Brittany Golob, says,

“Congratulations to all of the 2020 winners of the Corporate Content Awards. You have set the benchmark for excellence in the use of narrative and storytelling in corporate communications.”

The ‘SCENTS’ blog features a mix of celebrity interviews, perfume trend pieces, original photography and deep dives into fragrance topics; and perfectly treads the line between editorial and commerciality delivering real ROI for the client. 

The River Group has created the content for The Perfume Shop for six years – from publishing Scents magazine in 2013, through to the creation of the current-day digital-only SCENTS blog and we are incredibly proud of this win.

Nicola Murphy, CEO of The River Group, says,

“I am thrilled that River’s work with The Perfume Shop has been recognised at an industry level. We have truly grown as businesses together over the past few years and I am immensely proud that our content is once again in the spotlight and won Gold. Well done to the TPS team for all your hard work!” 

This award brings The River Group’s award wins, nominations and highly commended to 66 in 24 months. 

The River Group content marketing agency, based in Marble Arch, is also celebrating its 25th anniversary as it continues to produce industry-leading campaigns for 24 brands, including Holland & Barrett, Co-op, Superdrug and WW.

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