Blog | 6 December 2019


River is excited to announce that The Perfume Shop’s SCENTS blog has been shortlisted for Best Corporate Blog at the Corporate Content Awards 2020! 

The Corporate Content Awards is the only awards event to benchmark and reward corporate storytelling and the use of narrative to all corporate audiences, across owned, earned and bought media.

River has proudly worked with The Perfume Shop for over six years – from publishing Scents magazine in 2013, through to the creation of the current-day digital-only SCENTS blog. 

We work with The Perfume Shop to create expert-led, engaging, exciting, optimised and respected content – setting them apart from competitors and facilitating The Perfume Shop’s engagement with customers through digital and social content. 

The results speak for themselves: July-September 2019 saw blog sessions up an incredible 37% year on year, with a 40% increase in conversion rates year on year, 95% increase in transactions year on year and an outstanding increase in the total revenue for the blog by 114% year on year.

What’s more, our TPS team has been recognised across the industry for the content produced for the SCENTS blog: Editor Lauren Carbran won the Rising Star Award at the prestigious Jasmine Awards 2017, and has been shortlisted for numerous other accolades, including Best Digital Writer at the BSME Talent Awards 2019, and Rising Star at the British Media Awards 2018. 

Lauren Carbran, The Perfume Shop Editor, says, 

“Since The Perfume Shop’s SCENTS blog launched in 2016, we’ve been growing year on year with bespoke, revenue-driving editorial, visual, social media and video content. I’m absolutely delighted that the blog has been shortlisted for an award that really showcases our corporate narrative and storytelling for The Perfume Shop. This recognises our drive, passion for the brand and fragrance industry and our aim to create inspiring and engaging content for fragrance fans.”

Nicola Murphy, CEO of The River Group, says,

“I am thrilled that River’s work with The Perfume Shop has been recognised at an industry level. We have truly grown as businesses together over the past few years and I am immensely proud that our content is in the spotlight. A special shout-out to the TPS team for all your hard work!” 

This nomination brings The River Group’s award nominations, highly commended and wins to 66 in 24 months. 

The River Group content marketing agency, based in Marble Arch, is also celebrating its 25th anniversary as it continues to produce industry-leading campaigns for 24 brands, including Holland & Barrett, Co-op, Superdrug and WW.

Taimen Zlattner
Taimen Zlattner
Social Media Manager & Marketing Executive at The River Group

Taimen is the Social Media Manager and Marketing Executive for The River Group companies, specialising in social media and marketing strategies. Follow her on Instagram @tai_zlattner

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