River and Fish announce the publication of their first white paper on membership: Challenges for Membership Organisations in the 21st Century.
With the average UK adult belonging to five organisations, membership can be big business, but the challenges of loyalty and time imposed by 21st-century life need to be considered and overcome.
Cementing Fish as the membership organisation authority, this paper provides a definitive guide to the issues caused by digitisation, shifting cultures and rapidly altering consumer behaviours, giving membership organisations key insights into member behaviour, alongside an action plan for future-proofing and change.
The paper also includes a report analysing the learnings from the now infamous Fish Round Table lunches, with insight from some of the UK’s most senior membership marketeers.
River and Fish CEO Nicola Murphy says, ‘This is an insightful take on how membership organisations can tackle waning membership numbers, alongside the need to digitise in today’s ever-increasing social-first landscape. If you are a CEO or CMO in a membership organisation, we’ve got your back here, offering practical advice on what and how to change for the better. In addition, we offer key insights from some of the 32 marketeers who attended our springtime membership lunches. Essential reading.’
Get your digital or print copy here
Fish Content Agency:
Mike Barnes, MD mbarnes@fishcontent.agency
Fish Content Agency is a full-service agency dedicated to membership bodies in the charity, trade, consumer and business markets. Based in the regions and led by MD Mike Barnes, the agency offers an agile and cost-effective solution for all membership organisations, while benefiting by being part of the larger London-based River Group.