Blog | 17 July 2019

📑 Challenges for Membership Organisations in the 21st Century (White paper)

River and Fish announce the publication of their first white paper on membership: Challenges for Membership Organisations in the 21st Century.

With the average UK adult belonging to five organisations, membership can be big business, but the challenges of loyalty and time imposed by 21st-century life need to be considered and overcome.

Cementing Fish as the membership organisation authority, this paper provides a definitive guide to the issues caused by digitisation, shifting cultures and rapidly altering consumer behaviours, giving membership organisations key insights into member behaviour, alongside an action plan for future-proofing and change.

The paper also includes a report analysing the learnings from the now infamous Fish Round Table lunches, with insight from some of the UK’s most senior membership marketeers.

River and Fish CEO Nicola Murphy says, ‘This is an insightful take on how membership organisations can tackle waning membership numbers, alongside the need to digitise in today’s ever-increasing social-first landscape. If you are a CEO or CMO in a membership organisation, we’ve got your back here, offering practical advice on what and how to change for the better. In addition, we offer key insights from some of the 32 marketeers who attended our springtime membership lunches. Essential reading.’

Get your digital or print copy here 

Fish Content Agency:
Mike Barnes, MD
Fish Content Agency is a full-service agency dedicated to membership bodies in the charity, trade, consumer and business markets. Based in the regions and led by MD Mike Barnes, the agency offers an agile and cost-effective solution for all membership organisations, while benefiting by being part of the larger London-based River Group.

Nicola Murphy
Nicola Murphy
Chief Executive Officer

Nicki has had an extensive career in marketing. Before all things River, founded by Nicki in 1994, she worked in magazines for three years and in marketing for six years at Procter & Gamble.

Outside of work Nicki is a proud mum of six young adults, two chocolate labradors and four cats! She is an eighteen-year trustee of The Good Rock Foundation and is also a four-year director and trustee of The Katie Piper Foundation.

Nicki is a big supporter of the PPA and an active member of FIPP, the CIM and The Marketing Society.

River Group Companies

Fish helps professional, corporate, charity and consumer member organisations to provide effective communications, build revenues and strengthen relationships with members.

River Sounds services companies globally to create and distribute original podcasts to augment their branding and marketing efforts. What are you waiting for?

Impactful PR for brands that do good things.

The River Data Lab is an operation within The River Group working with brands and businesses to help them better understand their audience and marketing efforts using data and insights.

If you’re not ready to talk to us just now (sniff) but would like to receive an occasional, entertaining and useful amount of contact from us, please drop us your details. We’ll stay in contact by sending you examples of our work, white papers, and views on the content world at large.

Stay up to date

Please wait...

Thank you!