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Discover more about River, from our industry insights and thoughts to the content that’s making the newslines. 

Content Talks The power of suggestion 2 April 2020
River Sounds recaps how Coronavirus (Covid-19) shaped the future of podcasting in 2020 Content Marketing | 1 February 2021 River Sounds recaps how Coronavirus (Covid-19) shaped the future of podcasting in 2020 Five slow cooked wonders for the weekend Uncategorised | 27 November 2020 Five slow cooked wonders for the weekend Once-in-a-lifetime opportunity to own photographs of iconic music artists for charity Content Marketing | 23 November 2020 Once-in-a-lifetime opportunity to own photographs of iconic music artists for charity Ace your isolation space Content Marketing | 24 April 2020 Ace your isolation space We’re pausing River sales and marketing messages – because professionals are people too Content Marketing | 23 March 2020 We’re pausing River sales and marketing messages – because professionals are people too Be less ordinary – why print matters in business Content Marketing | 28 January 2020 Be less ordinary – why print matters in business How to Write for Humans as well as Robots: Is Writing for Robots the Future of Online Content Creation? (Part Two) Content Marketing | 24 January 2020 How to Write for Humans as well as Robots: Is Writing for Robots the Future of Online Content Creation? (Part Two) Is Writing for Robots the Future of Online Content Creation? (Part One) Content Marketing | 17 December 2019 Is Writing for Robots the Future of Online Content Creation? (Part One) What Can Content Creators do About the Google Medic Update? Content Marketing | 22 October 2019 What Can Content Creators do About the Google Medic Update? How content marketing, touchpoints and the purchase funnel are an ecosystem Content Marketing | 27 August 2019 How content marketing, touchpoints and the purchase funnel are an ecosystem Online Content: Has Mobile Killed The Desktop Star? Content Marketing | 29 July 2019 Online Content: Has Mobile Killed The Desktop Star? 📑 Challenges for Membership Organisations in the 21st Century (White paper) Content Marketing | 17 July 2019 📑 Challenges for Membership Organisations in the 21st Century (White paper) How River CEO built a marketing agency with an 80% female workforce Content Marketing | 8 March 2019 How River CEO built a marketing agency with an 80% female workforce River Predicts: The future of fitness Content Marketing | 18 January 2019 River Predicts: The future of fitness A Wrap Up of 2018 and Top Digital Marketing Trends for 2019 Content Marketing | 14 January 2019 A Wrap Up of 2018 and Top Digital Marketing Trends for 2019 Should my brand start a podcast? Content Marketing | 1 November 2018 Should my brand start a podcast? What is the problem with influencer marketing and is blockchain a way to fix it? Content Marketing | 27 July 2018 What is the problem with influencer marketing and is blockchain a way to fix it? Understanding the role of user intent in online content marketing Content Marketing | 3 July 2018 Understanding the role of user intent in online content marketing Why adland is failing to represent the reality of what it means to be a modern man Content Marketing | 19 June 2018 Why adland is failing to represent the reality of what it means to be a modern man Brexit, economy, emissions and the diesel revolution – The motor industry faces challenging times Content Marketing | 24 May 2018 Brexit, economy, emissions and the diesel revolution – The motor industry faces challenging times Going Beyond the Engagement Rate Percentage: Sentiment Analysis Content Marketing | 22 May 2018 Going Beyond the Engagement Rate Percentage: Sentiment Analysis Three’s a crowd, four’s a party Content Marketing | 3 April 2018 Three’s a crowd, four’s a party Opportunities & Threats: Customer Publishing 2018 Content Marketing | 21 March 2018 Opportunities & Threats: Customer Publishing 2018 Voice Search and Innovation Trends of 2018 Content Marketing | 21 March 2018 Voice Search and Innovation Trends of 2018 3 predictions for the future of facial recognition and how it will influence content marketing Content Marketing | 21 March 2018 3 predictions for the future of facial recognition and how it will influence content marketing Disruptive Technology and the User – Generated Businesses Content Marketing | 14 December 2017 Disruptive Technology and the User – Generated Businesses Content Thought Leadership – Utilities Content Marketing | 5 December 2017 Content Thought Leadership – Utilities Content Thought Leadership – Professional Services Content Marketing | 27 November 2017 Content Thought Leadership – Professional Services Digital magazines vs news feeds – how to navigate the online publishing revolution Content Marketing | 7 November 2017 Digital magazines vs news feeds – how to navigate the online publishing revolution Why celebrities turn to fragrance as a branding tool Content Marketing | 27 September 2017 Why celebrities turn to fragrance as a branding tool Content Thought Leadership – Media and Entertainment Content Marketing | 10 August 2017 Content Thought Leadership – Media and Entertainment Why information architecture matters to you, even if you’re not a user experience designer Content Marketing | 13 July 2017 Why information architecture matters to you, even if you’re not a user experience designer The rise and rise of Healthtech Content Marketing | 19 June 2017 The rise and rise of Healthtech Are FinTech brands a real alternative to traditional banking? Content Marketing | 24 May 2017 Are FinTech brands a real alternative to traditional banking? The Automotive Ecommerce Experience Content Marketing | 6 April 2017 The Automotive Ecommerce Experience Content We Love #7 April Fools Content Marketing | 1 April 2017 Content We Love #7 April Fools Content we love #6 | Facebook Reaction Emojis Content Marketing | 2 March 2017 Content we love #6 | Facebook Reaction Emojis Why psychology and marketing go hand in hand Content Marketing | 23 February 2017 Why psychology and marketing go hand in hand Content we love #5 | Live Video and Social Media Content Marketing | 21 February 2017 Content we love #5 | Live Video and Social Media Generation Z and Shopping Content Marketing | 1 February 2017 Generation Z and Shopping Content Marketing and Valentine’s Day Content Marketing | 1 February 2017 Content Marketing and Valentine’s Day Social Media Alternatives | Content We Love #4 Content Marketing | 27 January 2017 Social Media Alternatives | Content We Love #4 New Year Content Marketing Content Marketing | 13 January 2017 New Year Content Marketing January Fitness | Content we love #3 Content Marketing | 5 January 2017 January Fitness | Content we love #3 Technology and data in marketing- help or hindrance? Content Marketing | 3 January 2017 Technology and data in marketing- help or hindrance? Podcast Formats Content Marketing | 15 December 2016 Podcast Formats Content Across The Customer Journey Content Marketing | 14 December 2016 Content Across The Customer Journey Media, Publishers and Platforms Content Marketing | 13 December 2016 Media, Publishers and Platforms How to make the next John Lewis Christmas ad Content Marketing | 8 December 2016 How to make the next John Lewis Christmas ad The Best Christmas Ads of 2016 Content Marketing | 6 December 2016 The Best Christmas Ads of 2016 The Digital Retail Landscape Content Marketing | 1 November 2016 The Digital Retail Landscape Omni-channel Marketing Content Marketing | 3 October 2016 Omni-channel Marketing Content Marketing in the Autumn Content Marketing | 1 September 2016 Content Marketing in the Autumn Content Marketing in the Summer Season Content Marketing | 22 July 2016 Content Marketing in the Summer Season Marketing to Millennials Content Marketing | 10 June 2016 Marketing to Millennials Marketing Communication Content Marketing | 20 April 2016 Marketing Communication Contentology #11 Content Marketing | 2 February 2016 Contentology #11 A month for contemplation Content Marketing | 12 January 2016 A month for contemplation The elephant in the room is the festival of Christmas Content Marketing | 9 December 2015 The elephant in the room is the festival of Christmas November spawned a monster… Content Marketing | 27 November 2015 November spawned a monster… A spookily horrifying dog-whipped October Content Marketing | 28 October 2015 A spookily horrifying dog-whipped October Back to school time and the it’s last days of summer Content Marketing | 1 October 2015 Back to school time and the it’s last days of summer Talking ’bout my generation Content Marketing | 4 September 2015 Talking ’bout my generation Good point. Well made. Content Marketing | 26 August 2015 Good point. Well made. Contentology #5 Content Marketing | 30 July 2015 Contentology #5 Why brands really are the new creative force Content Marketing | 21 July 2015 Why brands really are the new creative force In the Balance of Probabilities Content Marketing | 25 June 2015 In the Balance of Probabilities A Few Opinions and Five New Types of Naked Girls Content Marketing | 27 May 2015 A Few Opinions and Five New Types of Naked Girls The power of comedy Content Marketing | 28 April 2015 The power of comedy The science of content marketing Content Marketing | 27 March 2015 The science of content marketing ‘Turbo charge’ your marketing with online video Content Marketing | 12 November 2014 ‘Turbo charge’ your marketing with online video Inspiring Interview: EContent magazine editor, Theresa Cramer Content Marketing | 9 October 2014 Inspiring Interview: EContent magazine editor, Theresa Cramer White Paper: From Digital To Print – The 360 degree revolution of content Content Marketing | 6 October 2014 White Paper: From Digital To Print – The 360 degree revolution of content Inspiring Interview: App Design Lead, James Mackenzie Content Marketing | 5 October 2014 Inspiring Interview: App Design Lead, James Mackenzie Inspiring Interview: Marc Blinder, strategic marketing, promoting the Adobe Marketing Cloud Content Marketing | 13 August 2014 Inspiring Interview: Marc Blinder, strategic marketing, promoting the Adobe Marketing Cloud A word to the wise: customer engagement in brand marketing publications Content Marketing | 1 July 2014 A word to the wise: customer engagement in brand marketing publications Point to pixels: the future of digital magazine design Content Marketing | 26 June 2014 Point to pixels: the future of digital magazine design Print and digital: a hybrid future Content Marketing | 11 June 2014 Print and digital: a hybrid future The evolution of content marketing and the mutual co-existence of opposites Content Marketing | 2 June 2014 The evolution of content marketing and the mutual co-existence of opposites How to internationalise your publishing strategy Content Marketing | 14 May 2014 How to internationalise your publishing strategy Wearables and the future of content Content Marketing | 6 May 2014 Wearables and the future of content Steffan Aquarone on 2014 trends in online video Content Marketing | 28 April 2014 Steffan Aquarone on 2014 trends in online video Inspiration is everywhere Content Marketing | 4 April 2014 Inspiration is everywhere What is your data worth? Content Marketing | 18 March 2014 What is your data worth? Not more content marketing; content marketing that does more Content Marketing | 10 March 2014 Not more content marketing; content marketing that does more The power of storytelling Content Marketing | 3 February 2014 The power of storytelling The digital communications revolution is in the hands of the consumer Content Marketing | 20 January 2014 The digital communications revolution is in the hands of the consumer Solve the big 4 content marketing challenges in 2014 Content Marketing | 10 January 2014 Solve the big 4 content marketing challenges in 2014 Whatever happened to the Oxo family? Social media this Christmas Content Marketing | 18 December 2013 Whatever happened to the Oxo family? Social media this Christmas Content marketing for Christmas?  Bah, Humbug! Content Marketing | 13 December 2013 Content marketing for Christmas? Bah, Humbug! Things can only get better if we stop chasing algorithms Content Marketing | 22 November 2013 Things can only get better if we stop chasing algorithms The changing values of physical books in a multichannel landscape Content Marketing | 31 October 2013 The changing values of physical books in a multichannel landscape Health research: The future of health and wellness Content Marketing | 30 October 2013 Health research: The future of health and wellness The myth of storytelling in content marketing Content Marketing | 17 October 2013 The myth of storytelling in content marketing Beware cheap imitations: how Steve Jobs inspires great content marketing Content Marketing | 13 September 2013 Beware cheap imitations: how Steve Jobs inspires great content marketing Would you like to see my record collection?  (or the journey from print to digital) Content Marketing | 12 September 2013 Would you like to see my record collection? (or the journey from print to digital) A perfect storm: The Business of Digital Magazine Editions for the iPad Generation Content Marketing | 12 September 2013 A perfect storm: The Business of Digital Magazine Editions for the iPad Generation Christmas in July: Magazine editing for the seasons Content Marketing | 11 September 2013 Christmas in July: Magazine editing for the seasons What makes good content? Q&A with Susi O’Neill, Head of Digital Content Marketing | 4 September 2013 What makes good content? Q&A with Susi O’Neill, Head of Digital The challenge of the ubiquity of content in content marketing Content Marketing | 4 September 2013 The challenge of the ubiquity of content in content marketing Content matters: the purpose of content marketing Content Marketing | 4 September 2013 Content matters: the purpose of content marketing Darwinism in Action: adapting to survive in publishing Content Marketing | 4 September 2013 Darwinism in Action: adapting to survive in publishing Future Proof: five predictions for the future of content Content Marketing | 4 September 2013 Future Proof: five predictions for the future of content The challenges of magazine cover art in the digital age Content Marketing | 4 September 2013 The challenges of magazine cover art in the digital age Multi-channel digital publishing: defining the landscape Content Marketing | 30 July 2013 Multi-channel digital publishing: defining the landscape Content marketing: the answer isn’t always more Content Marketing | 20 July 2013 Content marketing: the answer isn’t always more

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Fish helps professional, corporate, charity and consumer member organisations to provide effective communications, build revenues and strengthen relationships with members.

River Sounds services companies globally to create and distribute original podcasts to augment their branding and marketing efforts. What are you waiting for?

Impactful PR for brands that do good things.

The River Data Lab is an operation within The River Group working with brands and businesses to help them better understand their audience and marketing efforts using data and insights.

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