Blog | 2 July 2015

The Co-operative Food tops the iTunes charts!

The Co-operative Food magazine, published across channels by an expert team at The River Group, has made number #55 in the top free magazines on the UK global iTunes chart.

The Co-operative Food is also top retail customer magazine in the list too – yes, that’s number one!

Not content with these achievements, Co-op Food is in the top three of newsstand itunes apps in the cooking, food and drink sector, beating consumer competitors such as Olive and Jamie magazine.

The results are testament to The River Group’s drive to create a point of difference for The Co-operative Food from other supermarkets. Research showed that recipes and ideas in existing titles were often too difficult and off-putting to many customers, and so The Co-operative Food’s content – whether it’s a recipe, video demonstration or glossy photography – centres around convenience and location, with practical, accessible, easy-to-follow, straightforward recipes that are also fun. The advice is down-to-earth, encouraging and inspiring and the ingredients are accessible – in fact, they’re just around the corner!

“Our digital offering has grown from strength to strength in partnership with our content strategists, River,” says Mark Hales, Co-operative’s Food Head of Digital Marketing. “In a saturated market we have managed to hold a solid position against both our competitors and newsstand titles alike. We get consistently positive feedback and engagement from customers and the digital magazine download chart results speak for themselves. We’re delighted to continue working closely with River on this.”

Andy Greening
Andy Greening
Digital Manager at The River Group

Andy is Digital Manager at The River Group, specialising in digital publishing and strategy. Andy also consults on podcasting and video post-production. Follow him on Twitter @andrew_greening.

River Group Companies

Fish helps professional, corporate, charity and consumer member organisations to provide effective communications, build revenues and strengthen relationships with members.

River Sounds services companies globally to create and distribute original podcasts to augment their branding and marketing efforts. What are you waiting for?

Impactful PR for brands that do good things.

The River Data Lab is an operation within The River Group working with brands and businesses to help them better understand their audience and marketing efforts using data and insights.

If you’re not ready to talk to us just now (sniff) but would like to receive an occasional, entertaining and useful amount of contact from us, please drop us your details. We’ll stay in contact by sending you examples of our work, white papers, and views on the content world at large.

Stay up to date

Please wait...

Thank you!