The River Group has earned national press coverage for Superdrug’s DARE magazine with its fantastic feature on Katie Piper.
DARE cover star Katie Piper has opened up about her life as a mother and being a reluctant role model in the March/April edition of DARE magazine.
Parts of her compelling interview and a selection of beautiful images have been picked up by the Daily Mail – owing to the incredible job River’s team DARE has done on the feature.
The magazine is produced by The River Group for major high-street brand Superdrug – who has been a client of River’s for 17 years.
The publicity is part of a recent string of successes for DARE magazine.
Last summer the first newsstand DARE, 2018’s Summer Special, was a complete sell out – proving a strong appetite for print still exists.
Read more: DARE Fit & Healthy: how to sell out a magazine in 2019
‘The perfect formula’
DARE Editorial Director Jo Hoare says the team crafted the story perfectly for press interest:
“A combination of visually arresting images and a great interview proved the perfect formula for newspaper pick-up,” she said.
“The strong style identity of the 60s-inspired shoot offered a different view of a well-known and well-loved celebrity to give that must-see factor.”
The March/April edition of DARE is available in Superdrug now.
The River Group a content marketing agency based in Marble Arch, London, producing campaigns for 22 brands, including Holland & Barrett, Co-op, Superdrug and WW.