What’s next for membership organisations?

Explore the future of membership organisations in Our Latest White Paper! Our comprehensive report ‘What’s Next for Membership Organisations?’ compiles insights from key leaders in the UK’s most prominent membership organisations, gathered at a roundtable event hosted by The River Group in Summer 2023.

Introducing the new Co-op podcast by The River Group

Yasmin Evans Co-op Podcast In It Together

Looking for a new listen as you wind your way back to the office, or simply stretch out in the sun on another balmy British summer’s day? We’ve got just the thing for you: In It Together, the brand new podcast brought to you by our amazing client Co-op, and hosted by charismatic radio presenter Yasmin Evans.  […]

Your handy guide to self-isolation skincare

You’ve mastered a whole new meal plan (hello, 7pm martini for one) and sussed your conference-call wardrobe (professional on top, PJs on the bottom, always), but what about your skincare routine? While no makeup and a 30-second bed-to-desk commute sounds like the recipe for flawless skin, working from home can come with a whole new […]

Body positive healthy hit with readers

Body positivity

The March/April issue of healthy is all about body confidence and acceptance. In our themed section we’ve unpacked the whole idea of body positivity, examining what that means for all bodies, inclusive of age, ability and size, along with in-depth advice on how to feel confident at different life and body milestones. The results speak […]

Introducing the innovative Content Talks podcast

Content Talks Podcast by The River Group

The River Group is proud to announce the launch of its new podcast, Content Talks. The podcast will launch with an eight-episode series covering the world of content. With subjects ranging from brand halos to returning membership bodies to profit, we give you an insider look into successful content strategies from industry leaders themselves.  The […]

The River Review 2019: Part Two

The River Group

If you caught part one you’ll know that we are celebrating our 25th year in business, and what an incredible year it has been. In this second part of our year in review we delve into the first ever combined DARE and Superdrug Christmas Gift Guide,and take a look at our ever-growing podcast presence with everywoman […]

The River Review 2019: Part One

2019 was an exceptional year for River for a huge number of reasons, client wins, exciting developments with existing clients and brand new launches. Oh and we turned the ripe old age of 25! Our anniversary year brought us the gift of 66 awards and nominations, as our omni-channel content goes from strength to strength. […]

7 in 10 people struggle to limit the time they spend on their smartphones

smartphone usage

Proof that smartphones are so addictive that even the healthiest and most mindful among us struggle to control our screen time, comes from a new survey by Healthy magazine. In a recent survey of Heathy readers, over 75% said they are preoccupied with their phone. 73% struggle to limit the amount of time they spend […]

River helps launch new Superdrug podcast, The Beauty Of It All

Vick Hope

Together with River, Superdrug has launched its very first podcast. Called The Beauty Of It All and hosted by TV and radio presenter Vick Hope, the eight-episode series takes a deep dive into issues surrounding the beauty industry, with a mix of celebrity guests and influencers discussing everything from vegan beauty to the influence of […]

DARE magazine’s Katie Piper photoshoot picked up by the Daily Mail

Katie Piper posing with a phone for a photoshoot

The River Group has earned national press coverage for Superdrug’s DARE magazine with its fantastic feature on Katie Piper. DARE cover star Katie Piper has opened up about her life as a mother and being a reluctant role model in the March/April edition of DARE magazine. Parts of her compelling interview and a selection of […]

Behind the scenes at Ferne McCann’s DARE Fit & Healthy photo shoot

Ferne McCann

Hannah Kettle from the DARE team takes you behind the scenes of the Ferne McCann First Time Mum and The Only Way Is Essex star’s DARE Fit & Healthy photo shoot. Ferne McCann first made a name for herself by appearing on hit TV show The Only Way Is Essex. She quickly rose up the […]

DARE Fit & Healthy hits the newsstand

Ferne Mccann

DARE’s Editorial Director Jo Hoare tells us what made DARE’s Summer Special an outstanding success and why we’re expecting the same with DARE Fit & Healthy. While the overall newsstand market fell by 5.5% between July and September 2018, the Women’s health and beauty sector remained strong. In fact, other than crafts and needlecraft, it […]

The River Review 2018 – part one

As 2018 draws to a close, we’ve asked the team at River to highlight what they loved working on and why. In part one, we take a look at highlights ranging from creating a sensational six-layer rainbow cake as part of Co-op’s social campaign for Pride, through to the launch of DARE magazine on the […]

Behind the scenes with the Halloqueens | Superdrug Halloween

Superdrug Halloween photoshoot

Hannah Kettle, Group Art Editor for AS Watson, tells us how crystals, galactic themed wallpaper and lots of glitter made for the perfect Halloween shoot on a scorching-hot summer’s day. For the third year running, the DARE team at River produced the Halloween creative for Superdrug, which is now in their stores nationwide and across […]

The River Group and Superdrug launch first ever newsstand DARE

DARE magazine

Headed up by ex-Grazia Art Director Matt Ford and ex-heat Style Editor Jo Hoare, The River Group and Superdrug launch the first ever newsstand DARE. DARE is a free magazine offered to all Superdrug customers, but on the 5th of July, the retailer and River launched the first summer special (£2.50) that comes complete with […]

In Superdrug Stores Near You: River Creates Festival-Inspired Content for Unilever

In the run up to festival season, Unilever briefed River to create a series of accessible festival looks to showcase Dove’s self-tan products. Given that Dove can only work with real women and are against the retouching of any images, River’s Project Manager Lucy Tomkins was selected as the face of the campaign. Talking about […]

River release documentary podcast, taking content marketing to a new level


The team behind Healthy For Men magazine have launched a new podcast documentary series aimed at bringing a whole new raft of health and well-being topics to the curious minds of their readership and beyond. In another innovative step for the London-based content agency, The Healthy For Men Podcast series gives an expert voice in […]

River extends content division with new video production unit

Making health issues with sleep, stress and digestion into an attention-grabbing video on a tight turn-around? No problem. The River Group delivered a series of social videos to support a new subscription service being launched by Holland & Barrett. As part of the company’s expanding content creation service, River’s newly formed video production unit ran […]

Behind the scenes of Love Island’s Montana shoot for DARE

Love Islands Montana shoot for DARE

The entire DARE team are obsessed with Love Island, so when we planned to shoot mega-babe Montana from the last series for our cover, we could hardly contain our excitement. As art editor, it’s my job to come up with the overall creative direction, and the look and feel for the shoot, alongside our writer […]

What the Somerset House Perfume Exhibition teaches us about branding

Fragrance – something you smell. Seems obvious, straightforward – and all you need to know, you’d think. But when I went to A Sensory Journey Through Contemporary Scent perfume exhibition at London’s Somerset House (open until 23 September 2017), it blew my mind…

Teamwork makes the dream work

Wednesday, 28 June was a big day at DARE HQ. It saw both the new edition of the magazine in print and the launch of our new Bolt app, a big project that couldn’t have been done without a kick-ass team…

The value of content marketing in retail

Content – whether in the form of an offline product like a customer magazine or online content intended to support information search – helps to enforce this position of authority, creating a sweet spot for the retailer and an extension of the customer journey.