River extends content division with new video production unit


Making health issues with sleep, stress and digestion into an attention-grabbing video on a tight turn-around? No problem. The River Group delivered a series of social videos to support a new subscription service being launched by Holland & Barrett.

As part of the company’s expanding content creation service, River’s newly formed video production unit ran the film project from ideation, to on-location execution, to in-house editing.

The video concepts used comedy to promote the benefits of a regular vitamin subscription service, Healthbox. Using scenarios syncing with the brand’s customer profiles, the messaging outlines how the brand’s personalised service is ‘good for everybody, but tailored for all’.

River creatives were inspired to use humour in everyday situations to get the subtle brand message across to a social audience.

With 43 per cent of consumers wanting to see more video content from brands, the Healthbox videos illustrate the scope of work that River Group Content now undertake for our clients. This video content is an exciting new development in the delivery of omni-channel content for Holland & Barrett’s Healthbox.

The team have a further three creative executions awaiting production all of which will run across Holland & Barrett-owned social channels, website, emails and YouTube.

Nicola Murphy, Chief Executive Officer of The River Group Content, commented: “River being asked to undertake the video creation for Holland & Barrett’s new vitamin subscription service, Healthbox, is testament to our expertise in and commitment to creating unique and ground-breaking content for Holland & Barrett. It demonstrates the level of innovation and creativity that our talent uses to engage consumers – and continually drive great results for clients!”

For more information contact:

The River Group:
Caron Stewart


Holland & Barrett:
Pegasus PR on 01273 712 000

Holland & Barrett operates more than 780 stores in the UK and Ireland, it is part of the Holland & Barrett International group, which recently opened its 1000th health food store in Europe, and is headquartered on the Eliot Park complex in Nuneaton, Warwickshire, where it employs more than 250 people (hollandandbarrett.com).

Holland & Barrett is Europe’s largest health and wellness retailer leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870 it is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1,150 stores worldwide (including 750 in the UK and Ireland) as well as a rapidly expanding e-commerce business. Holland & Barrett’s 4,200 Associates are highly trained in nutrition and supplements, able to advise customers on their individual needs.

The River Group is a 24-year-old, full-service content marketing agency based in Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed around a simple consumer/brand value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print, to address hard-nose marketing objectives for 18 clients including Holland & Barrett, Co-op, Superdrug, BBC Worldwide, Princess Cruises, Cunard and Ramblers. We have 104 staff and work across 18 international markets and billings of £15million.

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