ICAS has joined forces with The River Group to relaunch its flagship magazine for business professionals.
The CA magazine, published by ICAS (The Institute of Chartered Accountants of Scotland) is about to begin a fresh start as plans to redevelop its print and digital offering get underway.
Following a competitive tender process, ICAS has appointed The River Group as its new service provider for The CA, to take the magazine on an exciting new path.
Sarah Speirs, Executive Director – Member Engagement and Communications at ICAS, said:
“We were very impressed by the offering presented by The River Group in its tender proposal, presentations and panel interviews with us. The team has a wealth of experience and an impressive list of existing clients. We are particularly excited about expanding the digital content offering provided by The CA – this is something that River are experts in and will be well placed to help us with.”
The CA magazine is distributed to all of ICAS’ 22,000 members and via subscription to professionals in the business and finance profession.
The print magazine will be completely redesigned and relaunched in 2020.
The new-look magazine will have a modern and fresh design and will become a platform for influential thought leadership to strengthen ICAS’ voice in the business and finance community, and beyond.
The magazine will also have a stronger focus on digital content and social media engagement, to ensure that ICAS is providing its members and wider readership with content on the channels of their choice.
Nicola Murphy, CEO of The River Group, said:
“We are proud to be working with ICAS at this exciting time, leading the transformation of their content offering and extending its output across multiple touchpoints.”
River is the UK’s leading independent content innovation agency with 25 years of experience. Producing omnichannel content, combining the new science of digital media and the old artistry of storytelling, for 24 brands including Holland & Barrett International, Co-op, Superdrug, WW International, Diabetes UK, Cunard and Ramblers.
About ICAS
ICAS is a professional body for more than 22,000 world class business men and women who work in the UK and in more than 100 countries around the world. Members have all achieved the internationally recognised and respected CA qualification (Chartered Accountant). ICAS is an educator, examiner, regulator and thought leader. Almost two thirds of ICAS’ working membership are in business; many leading some of the UK’s and the world’s great companies. The others work in accountancy practices ranging from the Big Four in The City to the small practitioner in rural areas.
For River please contact Nicki Murphy nmurphy@therivergroup.co.uk
For ICAS please contact Evelyn Wilkins, Senior Content and Communications Specialist ewilkins@icas.com