The River Group wins major international Government content marketing programme
The River Group has been awarded a contract by VisitBritain, the UK’s national tourism agency
The power of comedy
In the second Contentology bulletin, The River Group considers the power of comedy in content marketing…
The science of content marketing
In the first of three investigative articles, The River Group considers the past, present and future of content marketing, starting with the meaning of data
River appoint Bauer Media’s Claire Irvin as Editorial Content Director
Claire Irvin, Bauer Media’s Editor-in-Chief is to join River Publishing as Editorial Content Director.
Inspiring Interview: Marc Blinder, strategic marketing, promoting the Adobe Marketing Cloud
Having begun his work in social media by designing and building a mobile social network Marc Blinder has since been involved with some of the most successful Facebook marketing campaigns of all time. Today he’s part of Adobe’s Marketing Cloud Strategy team in London and is a frequent speaker across Europe on social marketing…
Day in a life: Group Account Director, Kate Burton
As the Group Account Director for The Co-operative Food and regional retail groups, Kate Burton came to The River Group having previously worked as a Publishing Director at a multichannel publishing agency and as an editor in customer publishing.
Wearables and the future of content
Wearable technologies are not new. You have probably seen wrist heart-rate monitors, a wearable GPS, or possibly one of the tiny watch TVs that have been around since the 1980s. The current generation of wearables are all designed to connect to existing devices, particularly smartphones.