Blog | 11 December 2018

The River Group extends its partnership with Superdrug, with internal communications work

The River Group is excited to be working on a project with the Internal Communications team at Superdrug, to develop a new content strategy in two of its key business areas.

As part of the content strategy, our team will be working collaboratively with the Superdrug team to plan, curate and create effective and engaging assets for Superdrug’s internal communications platform, leading to greater engagement and adoption rates.

We are also supporting the Superdrug Talent social media channels to help Superdrug continue to attract the best talent to the business.

This content strategy brief is a great addition to the work we already do with Superdrug, which includes the DARE print and digital magazine, the Superdrug blog, videos for the Superdrug YouTube channel, social media assets for Instagram, Facebook, Pinterest and Snapchat, and campaign-based POS creative.

River CEO Nicola Murphy says:
“We are delighted that Superdrug’s Internal Communications team have chosen River to work on this content strategy with them. It’s a great extension of the work we already do with Superdrug and illustrates that our editorial team have the knowledge and expertise to support our client’s objectives across multiple channels, both internally and externally.”

River Group Content Limited
Nikki Reginiano nreginiano@therivergroup.co.uk
The River Group is a 24-year-old, full-service content marketing agency based in Marble Arch, London. In an age of content spam, we don’t add to the noise – we make lean content designed around a simple consumer/brand value equation. Our content combines the new science of digital media with the old artistry of storytelling. We produce content for web, social and print, to address hard-nosed marketing objectives for 22 brands, including Holland & Barrett, Co-op, Superdrug, BBC Worldwide, Princess Cruises, Cunard and Ramblers. We have 104 staff and work across 18 international markets, with billings of £15 million.

Nikk Reginiano
Nikk Reginiano
Director of Marketing & Business Development

After starting her career in editorial, Nikki soon realised she best leave the writing to the experts and embarked on a career in marketing after gaining her CIM qualifications. Initially working in education, it was a love for content and publishing that bought her back into the media industry where she has worked in both marketing and publishing roles for the last 5 years. She was also once an extra in a James Bond film but sadly, she was as good at acting as she was writing.