The River Group retains Superdrug account for the 18th year

Superdrug Dare Model

Multi-channel content marketing agency, The River Group, is pleased to announce its successful retention of the high profile Superdrug account. The announcement sees their ongoing partnership continue into another two years of working together, with the latest scope of work to include the creation of some exciting new content across the largest and most diverse spread of media yet.

Building upon last year’s success of two BSME nominations, three newsstand ‘sell-out’ DARE magazines, out of home marketing campaigns and a successful podcast, ‘The Beauty of it All’, 2020 brings a continuation of their heritage print collaboration, as well as exploring new digital and social areas.

Nicola Murphy, CEO of The River Group, says:

“I am so proud that 2020 will be the 18th year we have worked for Superdrug, this win is a testament to the quality of work the Superdrug team continues to produce day in, day out. From newsstand specials to podcasts, 2019 was full of incredible accomplishments for the account, and I can’t wait to see what the team brings this year.”

Simon Comins, Commercial Director of Superdrug, says:

“We’re delighted to be continuing our dynamic working partnership with The River Group, following many years of innovative and customer-focused campaign executions across Superdrug’s media channels. DARE magazine has also become a much-loved extension of the Superdrug brand and remains a relevant, content-led, customer favourite that continues to successfully showcase our offering on the high street. We are looking forward to continuing to work with The River Group to reach our business objectives, in 2020 and beyond.”

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