Information is the oldest language out there. Even a simple point or to be seen running away from danger are forms of communicating information. Today, technology leads the way…
The River Group has been awarded a contract by VisitBritain, the UK’s national tourism agency
In the second Contentology bulletin, The River Group considers the power of comedy in content marketing…
In the first of three investigative articles, The River Group considers the past, present and future of content marketing, starting with the meaning of data
Claire Irvin, Bauer Media’s Editor-in-Chief is to join River Publishing as Editorial Content Director.
Having begun his work in social media by designing and building a mobile social network Marc Blinder has since been involved with some of the most successful Facebook marketing campaigns of all time. Today he’s part of Adobe’s Marketing Cloud Strategy team in London and is a frequent speaker across Europe on social marketing…
So here’s a prediction. Digital will become the primary consumption channel for mainstream content currently in print form. But print will remain, indeed grow, in the luxury sector and in more indulgent contexts.
In 2013 everyone was talking about this amazing thing called “content”. Content marketing is the cool new kid on the block. You’re mildly irritated, secretly envious and curious to emulate his success.
This article by River Group’s newly appointed Head of Digital and Content, Susi O’Neill, was originally featured in .NET magazine in April.
What makes good content?
Content marketing isn’t new – content has always driven communications online. Good content is informative or entertaining, and always engaging. Make your content purposeful: what problem will you solve for your prospective customer? What call-to-action will they take? Use that eye-catching infographic to move your audience further into your engagement programme or sales funnel.