Why information architecture matters to you, even if you’re not a user experience designer
Information is the oldest language out there. Even a simple point or to be seen running away from danger are forms of communicating information. Today, technology leads the way…
The River Group wins major international Government content marketing programme
The River Group has been awarded a contract by VisitBritain, the UK’s national tourism agency
The power of comedy
In the second Contentology bulletin, The River Group considers the power of comedy in content marketing…
The science of content marketing
In the first of three investigative articles, The River Group considers the past, present and future of content marketing, starting with the meaning of data
River appoint Bauer Media’s Claire Irvin as Editorial Content Director
Claire Irvin, Bauer Media’s Editor-in-Chief is to join River Publishing as Editorial Content Director.
Inspiring Interview: Marc Blinder, strategic marketing, promoting the Adobe Marketing Cloud
Having begun his work in social media by designing and building a mobile social network Marc Blinder has since been involved with some of the most successful Facebook marketing campaigns of all time. Today he’s part of Adobe’s Marketing Cloud Strategy team in London and is a frequent speaker across Europe on social marketing…
The evolution of content marketing and the mutual co-existence of opposites
So here’s a prediction. Digital will become the primary consumption channel for mainstream content currently in print form. But print will remain, indeed grow, in the luxury sector and in more indulgent contexts.
Not more content marketing; content marketing that does more
In 2013 everyone was talking about this amazing thing called “content”. Content marketing is the cool new kid on the block. You’re mildly irritated, secretly envious and curious to emulate his success.
What makes good content? Q&A with Susi O’Neill, Head of Digital
This article by River Group’s newly appointed Head of Digital and Content, Susi O’Neill, was originally featured in .NET magazine in April.
What makes good content?
Content marketing isn’t new – content has always driven communications online. Good content is informative or entertaining, and always engaging. Make your content purposeful: what problem will you solve for your prospective customer? What call-to-action will they take? Use that eye-catching infographic to move your audience further into your engagement programme or sales funnel.