What We Think

We have opinions and we're not afraid to use them

Content we love #6 02.03.2017 It has been one year this week since Facebook introduced their reaction emojis. Since they've been released, the reaction emojis have been used over 300 billion times. READ MORE Why psychology and marketing go hand in hand 23.02.2017 Before I ever picked up a marketing book or walked into a lecture hall at university, I had more than a faint idea that psychology played a part in the process of marketing. To a certain extent, aside from the creative side of marketing, this is probably what drew me to studying the subject. READ MORE Content we love #5 21.02.2017 Live video is the latest buzzword in social but, as a concept, if we take into consideration our television viewing habits, it’s far from new. However, unlike television, live streaming is the raw unfiltered alternative which is catching everyone's attention. In an age of never wanting to miss out, live video is an open invitation to be fully part of the moment alongside the video creators. READ MORE The River Group POV #4 01.02.2017 Every generation is shaped by the events that surround them: the strength of the economy, changing social mores, access to information, the health of the nation and even, dare we say it, political events. READ MORE Contentology #22 01.02.2017 It’s February and traditionally at this time of year many brands are looking for ways to appropriate Valentine’s day for their own marketing activity READ MORE Content we love #4 27.01.2017 Worldwide, there are over 1.79 billion monthly active users on Facebook. READ MORE Contentology #21 13.01.2017 Happy New Year from Contentology! READ MORE Content we love #3 05.01.2017 Like every year, after a very indulgent and lazy Christmas, January creeps into our calendars as the month for fitness and healthy eating. READ MORE The River Group POV #3 03.01.2017 We have seen the migration of consumers onto digital channels and this has led to a big shift in priorities for agencies who are having to integrate their digital communications deeper than ever before. READ MORE Content we love #2 15.12.2016 There was a time when podcasts essentially just provided a catch-up service for radio but in the last few years this landscape has changed dramatically READ MORE The River Group POV #2 14.12.2016 Content marketing is hardly a new concept and dates to the early days of the printing press. READ MORE The River Group POV #1 13.12.2016 There has been a sea change in the way content today is being created, distributed and consumed. READ MORE
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